How to Build a Podcast Empire

The transcript discusses the evolution and potential of the podcast industry, highlighting its growth from traditional radio to digital platforms. It emphasizes the success of podcasts like 'Serial' and the increasing interest from major players like CBS. Despite being a small market, podcasting shows significant growth potential, with a dedicated audience valuable to advertisers. The appeal of podcasts lies in their ability to engage specific audiences, offering a unique opportunity for targeted marketing.

What is the potential of the podcast business according to the speaker?

• It is only popular among young people.

• It is declining due to traditional radio.

• It is virtually limitless.

• It is limited to a niche audience.

Which podcast is mentioned as having brought significant attention to the medium?

• Serial

• The Daily

• This American Life

• Radiolab

What percentage of the population had consumed a podcast by 2012?

• 20%

• 30%

• 40%

• 10%

How does the speaker view CBS's entry into the podcasting space?

• As a threat to existing players

• As a positive development

• As irrelevant to the market

• As a temporary trend

What makes podcast audiences valuable to advertisers?

• They are passive listeners.

• They are a large, general audience.

• They actively choose to engage with content.

• They prefer video content.