Ford CEO: We're Prepared for Auto Industry Plateau

The transcript discusses the company's record sales and profits despite a weakening stock price, emphasizing a focus on growth, risk reduction, and shareholder rewards. It highlights market trends, noting a plateau in the US retail industry and the shift towards shared transportation models. The discussion also covers the potential impact of interest rate changes on the economy and auto sales, suggesting that a measured increase in rates indicates a healthy economy and should not significantly affect the car industry.

What are the four drivers that the company focuses on for value creation?

• Growth, risk reduction, improving returns, rewarding shareholders

• Sales, marketing, customer service, innovation

• Cost-cutting, expansion, technology, leadership

• Branding, partnerships, sustainability, diversity

How is the US auto market described in the second section?

• Declining sharply

• Rapidly growing

• Unpredictable

• Plateauing at a high level

What new business opportunity is the company exploring?

• International expansion

• Luxury car market

• Shared mobility solutions

• Electric vehicles

What is the company's view on the potential impact of Federal Reserve rate increases?

• It will not affect the car industry at all

• It will have a minor impact if rates increase at a measured pace

• It will have a major negative impact on the car industry

• It will significantly boost auto sales

Why does the company believe the Fed might raise interest rates?

• To slow down the economy

• Because the economy is showing signs of health

• To encourage more borrowing

• To decrease inflation