Will Steel Watches Lure Americans to Piaget?

The transcript discusses the strategic approach of a luxury watch brand in targeting a specific market segment. It highlights the importance of making the product range more accessible through steel watches, especially in light of high gold prices. The brand aims to attract young clients while maintaining exclusivity and product quality. The US market, once a major focus, is now seen as an area with potential growth opportunities, alongside the strong presence in Asia.

What is the main reason for the company's interest in the versatile watch segment?

• To increase the price of their watches

• To compete with upscale brands

• To offer watches that can be worn both day and night

• To reduce production costs

Why did the company decide to launch steel watches?

• To replace gold watches entirely

• To make their range more accessible

• To increase the price of steel

• To focus solely on luxury markets

How does the company plan to maintain exclusivity while reaching new customers?

• By increasing the price of all watches

• By ensuring the product quality is exceptional

• By limiting the number of watches produced

• By only selling watches in select countries

What historical factor contributed to the US being a significant market for the company?

• The decline of the Asian market

• The company's focus on digital watches

• The high competition in the 1980s

• The launch of the PSA Polo watch in 1979

What shift in focus did the company make after being acquired by Richmond?

• They concentrated on strengthening their presence in Asia

• They decided to exit the US market

• They started producing only digital watches

• They focused on expanding in Europe