Inside Coupang's AI-Powered Fulfillment Center

Coupang, a major player in South Korea's e-commerce market, is known for its AI-driven automation and extensive fulfillment centers. Despite financial challenges and significant investments, Coupang continues to expand its operations and workforce. The company differentiates itself with an end-to-end operational strategy, owning the entire e-commerce process. However, its global expansion faces stiff competition from established players like Amazon and Alibaba. Coupang's use of advanced technologies, such as vision-equipped forklifts, highlights its commitment to innovation.

What makes Coupang's fulfillment center in Taegu stand out?

• Its small size compared to others

• Its focus on manual labor

• Its AI-driven robotic systems

• Its location in a rural area

What is a key differentiator for Coupang compared to its competitors?

• Owning and operating the entire supply chain process

• Outsourcing logistics to third parties

• Reducing the number of fulfillment centers

• Focusing solely on e-commerce

How has Coupang's stock value changed since its IPO?

• It has lost two-thirds of its value

• It has remained stable

• It has increased by 50%

• It has doubled in value

What role do robots play in Coupang's operations?

• They design new products

• They handle customer service inquiries

• They assist in the sortation process by reducing manual lifting

• They manage financial transactions

What challenge does Coupang face in its global expansion efforts?

• Lack of interest in international markets

• A crowded and competitive e-commerce market

• Limited workforce availability

• Insufficient technological infrastructure