What has been a significant change in Hollywood's movie release strategy over the past decade?
Sonys 'The Interview Earns $15M Online

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Increasing the number of theaters for releases
Extending the time between theatrical and online releases
Reducing the time between theatrical and online releases
Eliminating online releases altogether
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was one of the main reasons Sony reconsidered its strategy for releasing the movie?
Influence of the creative community and public figures
Pressure from theater owners
Lack of insurance coverage
High production costs
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a major issue Sony faced during the online release of their movie?
Negative reviews from critics
Absence of major platforms like Apple and Netflix initially
Technical difficulties with streaming
Lack of interest from audiences
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Sony benefit from the controversy surrounding the movie release?
Increased ticket sales in theaters
Free marketing due to media coverage
Higher insurance payouts
Support from other film studios
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What potential strategy might Sony consider to enhance the value of their marketing dollars?
Striking new deals for online releases
Eliminating online releases
Reducing marketing budgets
Focusing solely on theatrical releases
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