Starbucks CEO Says China Is Biggest Growth Opportunity

The video discusses the changing landscape of retail and Starbucks' strategy to remain a consumer destination by innovating both in-store and digitally. Despite the rise of online shopping, Starbucks has opened over 2000 new stores, focusing on creating a unique retail experience. The company is also expanding rapidly in China, its second-largest market, with plans to open 500 new stores annually. Additionally, Starbucks is enhancing its food offerings, having acquired L'abbe launch to improve bakery quality and introducing new lunch items, which have increased food sales as a percentage of revenue.

What is one of the key strategies Starbucks is using to adapt to the changing retail environment?

• Reducing the number of stores

• Becoming a consumer destination

• Focusing on online sales

• Partnering with Amazon

How many new stores does Starbucks plan to open annually in China over the next five years?

• 500

• 1000

• 250

• 100

Which market is considered Starbucks' second largest and fastest growing?

• Germany

• Brazil

• China

• India

What was the impact of acquiring L'abbe launch on Starbucks' food sales in the US?

• No change in food sales

• Decreased food sales

• Increased food sales from 16% to 21%

• Food sales became the majority of revenue

What new culinary experience did Starbucks launch to enhance its lunch offerings?

• Mercado

• Gourmet Express

• Bistro Delight

• Café Paris