Retargeting

The video discusses the importance of digital marketing, focusing on retargeting as a strategy to re-engage potential customers who have previously visited a company's website. Retargeting helps increase repeat traffic and improve conversion rates by reminding visitors to return and make purchases. It is highlighted as a powerful tool in online advertising.

What is the primary focus of marketers in today's digital world?

• Radio advertising

• Traditional advertising

• Web presence and online advertising

• Print media

How does retargeting work in digital marketing?

• By sending emails to random users

• By placing ads on unrelated websites

• By showing ads to users who have visited the website before

• By advertising on television

What is one of the main goals of retargeting?

• To increase the number of new visitors

• To improve repeat traffic

• To enhance website design

• To reduce website load time

What is meant by 'conversion rate' in the context of retargeting?

• The number of ads shown to a user

• The speed of the website

• The percentage of users who visit the website

• The rate at which potential customers make a purchase

Why is retargeting considered a powerful tool in online advertising?

• It increases the website's loading speed

• It reduces advertising costs

• It helps in reaching new customers

• It enhances the likelihood of previous visitors making a purchase