What Tim Westergren Brings to Pandora

The video discusses Tim Westergren's role as CEO of Pandora, highlighting his influence as a public persona and co-founder. It covers Pandora's strategic direction, focusing on its ad-based radio streaming and on-demand services to compete with Apple and Spotify. The video also examines Pandora's market position, sales targets, and potential acquisition by companies like Apple, Amazon, or Google. Despite Westergren's preference for independence, a sale remains a possibility if strategic goals are unmet.

What role does Tim Westergren play in Pandora's strategic direction?

• He is an external consultant for marketing strategies.

• He is the CEO and a public persona for the company.

• He is a silent partner with no active role.

• He is a financial advisor focusing on cost-cutting.

What is Pandora's dominant business segment?

• Music production

• Live concert streaming

• Ad-based radio streaming

• On-demand music streaming

What is a key factor in Pandora's cost structure for its ad-based business?

• High licensing fees

• Favorable government proceedings

• Expensive marketing campaigns

• High artist royalties

Which companies might find Pandora an attractive acquisition target?

• Netflix and Hulu

• Apple and Google

• Microsoft and IBM

• Facebook and Twitter

What is a potential strategic move for Pandora if their current strategy does not succeed?

• Expand into video streaming

• Focus solely on hardware

• Merge with Spotify

• Shut down operations