Amazon Prime Day Kicks Off

The video discusses consumer buying trends during Prime Day, highlighting increased sales in electronics and non-perishable grocery items. It also covers new aspects of this year's event, such as worker unrest and protests in the US. Additionally, Amazon's shift to using celebrities for marketing is explored, marking a new strategy to maintain hype and compete in the market.

What types of products saw a significant increase in sales during Amazon Prime Day?

• Real estate

• Automobiles

• Electronics and non-perishable groceries

• Luxury fashion items

What was a notable new challenge Amazon faced during this year's Prime Day?

• A decrease in sales

• A strike by workers in the US

• A shortage of products

• Technical issues with the website

How did Amazon change its marketing strategy for Prime Day this year?

• By reducing prices further

• By using celebrity endorsements

• By extending the sale duration

• By offering free shipping

Which celebrities were mentioned as part of Amazon's marketing strategy?

• Leonardo DiCaprio and Jennifer Lawrence

• Tom Hanks and Julia Roberts

• Beyoncé and Jay-Z

• Mark Wahlberg and Kobe Bryant

What is unique about Amazon's current marketing approach compared to previous years?

• They are offering discounts on all products

• They are collaborating with competitors

• They are using mainstream marketing methods

• They are focusing solely on online sales