Marketing - What is Cross-Selling
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Business
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of cross selling?
To offer complementary goods or services to increase sales
To reduce the number of products a customer buys
To suggest unrelated products to customers
To focus on new customers only
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the fast food example, what is the complementary product offered?
A drink
A salad
A dessert
Fries
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why might a customer not purchase additional items without cross selling?
They are always aware of all available products
They might not think of or know about complementary options
They prefer to buy only one item
They dislike suggestions from salespeople
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does cross selling benefit a business?
It focuses only on new customers
It increases customer profitability
It reduces the number of products sold
It decreases customer satisfaction
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key strategy for promoting new products through cross selling?
Ignoring existing customers
Suggesting new products as unrelated items
Informing customers about new products that complement their purchases
Only advertising new products online
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