VOICED: Jewellers see shine in ethical gold

The video discusses the Ultra Hip Paris Concept store's use of ethical gold, sourced from a fair trade mine in Colombia. The gold is traceable and produced with minimal environmental impact. The process involves collaboration with goldsmiths in France and aims to maintain transparency. Despite ethical gold costing 15% more, the extra cost is not passed on to customers. The video highlights the challenges and future potential of ethical gold in the market.

What makes the Ultra Hip Paris Concept store's gold different from ordinary jewelry?

• It is sourced from a fair trade mine in Colombia.

• It is more expensive than regular gold.

• It is only available in Paris.

• It is made using traditional methods.

What is a key feature of the ethical gold introduced by the Ultra Hip Paris Concept store?

• It is made with synthetic materials.

• It is entirely traceable.

• It is cheaper than regular gold.

• It is only available in limited quantities.

What is a significant challenge mentioned in the development of ethical gold?

• Finding partners who are open-minded and flexible.

• Increasing the speed of gold extraction.

• Finding new markets for the gold.

• Reducing the cost of gold production.

How does the processing of ethical gold differ from traditional methods?

• It is done in secret locations.

• It requires more energy.

• It is faster.

• It uses minimal chemicals.

What is the price range for finished pieces of ethical gold jewelry?

• Between 200 and 2000 euros.

• Between 3000 and 6000 euros.

• Between 1000 and 5000 euros.

• Between 500 and 3500 euros.