B2G, Business to Government

The video tutorial discusses the different audiences targeted in marketing, including customers, wholesalers, retailers, and government organizations. It introduces business to government (B2G) marketing, which involves commerce between companies and government entities. B2G marketing is significant as government organizations are major customers for many businesses. To engage in B2G, businesses must register with the government and submit bids for contracts. The tutorial emphasizes the importance of B2G marketing as a key area of focus for certain marketers.

Which of the following is NOT a target audience mentioned in the marketing efforts?

• Consumers

• Competitors

• Retailers

• Wholesalers

What does B2G stand for in marketing?

• Business to Global

• Business to General

• Business to Group

• Business to Government

Why is B2G marketing considered significant?

• It focuses on individual consumers.

• Government organizations are large customers.

• It involves small-scale transactions.

• It is a new marketing trend.

What must businesses do to engage in B2G marketing?

• Register with the government and submit a bid

• Advertise on social media

• Offer discounts to government employees

• Create a government-focused website

In the B2G process, what is the purpose of submitting a bid?

• To propose a deal to the government

• To negotiate prices with retailers

• To register the business with the government

• To advertise products to the public