Marketing - How Do We Segment Business Markets

The video discusses how marketers segment business markets by examining factors such as purchase frequency, customer type, industry, geography, product use, and purchase processes. These characteristics help in creating meaningful market segments, allowing businesses to tailor their marketing strategies effectively.

What is a key factor in segmenting business markets based on purchase frequency?

• The location of the business

• How often they purchase

• The type of product they buy

• The size of the business

Which of the following is NOT a customer type mentioned for segmenting business markets?

• Manufacturer

• Retailer

• Government agency

• Non-profit organization

How does industry difference affect business market segmentation?

• It affects the size of the business

• It changes the business name

• It influences the marketing strategy

• It determines the color of the product

Why is geographic location important in business market segmentation?

• It determines the business's name

• It affects the business's logo design

• It changes the business's color scheme

• It influences product delivery and usage

What is a significant difference in purchase processes among business customers?

• The color of the product

• The method of placing orders

• The size of the business

• The name of the business