Mintzberg's Design School of Strategy

The video discusses Henry Mintzberg's Design School of strategic development, emphasizing that strategies are formulated by top executives and then implemented throughout the organization. The process is conscious, deliberate, and must be simple and explicit to ensure clear communication and execution. The strategy should be individualized, based on the executive's thought processes and the environment. The design process concludes when the strategy is fully developed and ready for implementation. The Design School is characterized by formal planning in an informal manner, focusing on straightforward and explicit communication.

What is the primary role of key individuals in Mintzberg's design school of strategic development?

• To evaluate the success of strategies

• To communicate strategies to external stakeholders

• To formulate strategies for the organization

• To implement strategies directly

According to the design school, how should strategies be planned?

• Spontaneously and without formal planning

• Consciously and deliberately by top executives

• By middle management through informal discussions

• By external consultants with detailed analysis

Why must strategies be kept simple and informal in the design school?

• To make them more adaptable to changes

• To allow for multiple interpretations

• To ensure they are easily communicated and implemented

• To reduce the time needed for planning

What is a key characteristic of a well-formulated strategy in the design school?

• It must be flexible and adaptable

• It should be detailed and complex

• It must be explicit and direct

• It should be vague and open to interpretation

How is the design school best described in terms of planning?

• An informal process led by top executives

• A collaborative process involving all employees

• A rigid process with no room for changes

• A formal process executed by a committee