Nike Golf to Stop Selling Equipment as Tiger Fades

Nike Golf to Stop Selling Equipment as Tiger Fades

Assessment

Interactive Video

Business, Physical Ed, Architecture, Life Skills

University

Hard

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The video discusses the exit of Nike and Adidas from the golf equipment market, highlighting the challenges faced by the golf industry, such as demographic shifts and economic downturns. It explores the impact of Tiger Woods on Nike's golf business and the potential sponsorship opportunities for other golfers. Callaway's market position is examined following Nike's exit, and Nike's strategic focus on footwear and apparel is explained.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are companies like Adidas and Nike pulling out of the golf equipment business?

To focus on expanding their golf equipment lines

Because of a shrinking market and strategic challenges

To invest more in golf courses

Due to a lack of interest in golf apparel

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role did Tiger Woods play in Nike's golf business?

He was a competitor to Nike

He was the reason Nike entered the golf business

He was a minor sponsor for Nike

He designed Nike's golf equipment

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What demographic challenge is the golf industry facing?

An increasing number of young players

A surge in golf course openings

An aging player base with fewer new golfers

A growing interest in golf among women

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Nike's exit from the golf equipment market affect Callaway?

It reduces competition for Callaway

It increases competition for Callaway

It forces Callaway to exit the market

It has no impact on Callaway

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Nike continue to focus on footwear and apparel?

Because they are less profitable than equipment

Because they are easier to manufacture

Because they align better with Nike's core business

Because they require more engineering