VOICED: Italian icecream-makers Grom set to become global success story

The video tells the story of two friends from Turin who started an ice cream business using organic produce from northwest Italy. Despite initial challenges and an economic crisis, their business expanded internationally. They adhere to a slow farming ethos and experiment with different plant varieties for their products. Their ice cream, made in Italy and exported worldwide, is preferred by customers for its natural taste. The business thrives even in economic downturns, aided by favorable weather conditions.

What was the initial challenge faced by the two friends from Turin when starting their ice cream business?

• Unavailability of organic fruits

• Competition from established brands

• Lack of experience in making ice cream

• Insufficient funding

Which countries are mentioned as locations where the ice cream business expanded?

• Germany, Canada, and Australia

• Brazil, India, and China

• Spain, Portugal, and Greece

• Japan, the United States, and France

What farming method does the business ethos subscribe to?

• Hydroponics

• Permaculture

• Miura, Miura or slowly, slowly

• Biodynamic farming

How do the entrepreneurs ensure the quality of their sorbets?

• By importing exotic fruits

• By experimenting with plant varieties

• By using artificial flavors

• By outsourcing production

What factor significantly influences the sales of their ice cream?

• Weather conditions

• Social media trends

• Economic policies

• Celebrity endorsements