CLEAN : Herald Tribune gets new name

The video discusses the importance of the New York Times maintaining a single global brand, emphasizing that the International Herald Tribune will retain its essence while gaining more resources from the New York Times. It highlights the expansion of horizons and the importance of adapting to changes, especially in the context of print newspapers, which remain relevant as long as they make sense. The video underscores the adaptability of newspaper employees and readers to beneficial changes.

What is the main goal of the New York Times in rebranding to the International New York Times?

• To reduce costs

• To create a single global brand

• To focus on local news

• To merge with another newspaper

What is the New York Times' approach compared to its competitors?

• Retrenchment

• Downsizing

• Expansion

• Cost-cutting

Why does the New York Times continue to produce a print newspaper?

• Digital is not reliable

• Print is more popular

• It still makes sense

• It is cheaper than digital

How do newspaper employees and readers generally react to changes?

• They protest against them

• They embrace them immediately

• They ignore them

• They resist them at first

What happens when changes in the newspaper industry are beneficial?

• People reject them

• People adapt and embrace them

• People are indifferent

• People become confused