CMA Sees Ubisoft Independence as Key to Microsoft Approval

The transcript discusses the divestment of cloud streaming rights from Microsoft to a third party, specifically focusing on Activision's content. This divestment aims to break Microsoft's control over content distribution, allowing Ubisoft to independently manage distribution. Licensing deals are still possible, but the focus is on divestment to address concerns. Ubisoft gains unilateral control over distribution, contrasting with previous Microsoft limitations.

What is the primary purpose of the upfront divestment of cloud streaming rights?

• To limit Ubisoft's decision-making power

• To enhance Microsoft's control over content distribution

• To break Microsoft's control over content distribution

• To increase the content creation capabilities of Activision

How does the divestment affect Microsoft's control over cloud content distribution?

• It strengthens Microsoft's control

• It has no effect on Microsoft's control

• It breaks Microsoft's control

• It allows Microsoft to create more content

What is the stance on licensing deals in the context of this divestment?

• Licensing deals are preferred over divestment

• Licensing deals are the primary focus

• Licensing deals are completely ruled out

• Licensing deals are cautiously considered

What remains with Activision after the divestment?

• Control over distribution channels

• Licensing rights

• Unilateral control over Ubisoft

• Content creation capabilities

How does the divestment change Ubisoft's role in content distribution?

• Ubisoft loses control over distribution

• Ubisoft gains unilateral control over distribution

• Ubisoft shares control with Microsoft

• Ubisoft's role remains unchanged