What significant change in the advertising industry does 'The Hidden Persuaders' highlight?
Vance Packard - The Hidden Persuaders

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Business
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12th Grade - University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The incorporation of psychological techniques
The shift towards digital marketing
The focus on environmental sustainability
The use of celebrity endorsements
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the eight compelling needs identified by Packard?
Financial independence
Sense of power
Emotional security
Ego gratification
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does the need for 'roots' relate to modern society according to Packard?
It is irrelevant in today's digital age
It has become more crucial as globalization affects identity
It is less important due to globalization
It is only important for older generations
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What moral question does Packard raise about the advertising techniques discussed in his book?
Whether they are effective in increasing sales
Whether they are popular among consumers
Whether they are ethical to use
Whether they are cost-effective
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did advertisers and marketing executives react to 'The Hidden Persuaders'?
They criticized it for sensationalism and inaccuracy
They ignored it completely
They used it as a training manual
They fully embraced its ideas
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