Owner of Sky to Be Decided at One Day Auction

The transcript discusses the bidding process for acquiring Sky, involving Fox and Comcast. The auction is conducted electronically, with each party submitting bids remotely. Analysts predict Comcast might win, but the outcome is uncertain due to strategic considerations and approvals required from key stakeholders like Disney. The process involves multiple rounds of bidding, with the final offer determining the winner.

What is the initial step in the bidding process for Sky?

• Fox makes the first bid

• Disney makes the first bid

• Sky sets the initial price

• Comcast makes the first bid

How are the bids for Sky submitted during the auction?

• In a physical meeting

• Electronically

• Via postal mail

• Through a phone call

Who needs to approve any increased bid for Sky on the Fox side?

• Bob Iger

• James Murdoch

• The CFO of Comcast

• Brian Roberts

What is the predicted average bid price for Sky according to analysts?

• £14.00

• £15.80

• £16.50

• £14.75

What is a potential motivation for Comcast in the bidding war for Sky?

• To diversify their portfolio

• To collaborate with Disney

• To get revenge for losing Fox to Disney

• To expand into new markets