Dermalogica Founder: Why I Don't Like the Word 'Beauty'

Dermalogica Founder: Why I Don't Like the Word 'Beauty'

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The transcript details the founding of Dermalogica, a skincare company started by an immigrant couple in 1983. They self-funded the business without outside investment, focusing on professional salons and empowering women entrepreneurs. The company emphasizes skin health over beauty, avoiding traditional advertising to invest in quality ingredients. Dermalogica's social impact initiative, FITE, supports women's financial independence, with notable involvement from Hillary Clinton. The brand's philosophy centers on delivering effective skincare solutions without gender or age bias.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial funding amount used to start Dermalogica?

$14,000

$10,000

$20,000

$25,000

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which market does Dermalogica primarily operate?

Department stores

Professional salon market

Online platforms

Retail stores

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of licensed skin therapists are women globally?

98%

90%

85%

75%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the FITE initiative stand for?

Financial Independence Through Entrepreneurship

Financial Investment Through Empowerment

Financial Innovation Through Enterprise

Financial Independence Through Education

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who has been a notable supporter of Dermalogica's FITE initiative?

Michelle Obama

Oprah Winfrey

Angela Merkel

Hillary Clinton

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does the founder dislike the term 'beauty' for their products?

It is not gender-neutral

It is too expensive

It is outdated and narrow

It is too broad

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Dermalogica primarily promote its products?

Word of mouth and press support

Print advertisements

Television commercials

Social media influencers