What is Target Marketing

The video tutorial introduces the concept of target marketing, emphasizing that marketers should focus on specific consumer groups rather than trying to sell to everyone. It highlights the importance of understanding consumer choices and designing marketing strategies that cater to specific needs. The tutorial stresses that 'one size does not fit all' and encourages marketers to identify and target audiences who are more likely to be interested in their products or services.

What is the primary reason for choosing a specific target in marketing?

• To increase product variety

• To sell products to everyone

• To focus on a specific audience

• To reduce marketing costs

Why is the 'one size fits all' approach not effective in marketing?

• It is too expensive

• It only fits a small group

• It requires too much effort

• It is outdated

What should marketers focus on when designing their strategies?

• Appealing to everyone

• Creating unique products

• Targeting a specific group

• Reducing production costs

What is a key consideration when identifying a target audience?

• Changing consumer preferences

• Targeting those already interested

• Educating all consumers

• Focusing on the largest group

When is it necessary to educate consumers about their needs?

• When they are resistant to change

• When they have too many options

• When they are already interested

• When they are unaware of their needs