The Risky Deal With Celebrity-Brand Partnerships

The video discusses the risks of celebrity endorsements, highlighting recent cases where major brands like Adidas, Gap, and Balenciaga severed ties with a rapper due to anti-Semitic remarks. It explores the role of morality clauses in contracts, which protect brand reputation. Historical examples of severed partnerships, such as those involving Ryan Lochte, Lance Armstrong, and OJ Simpson, are examined. The growing influence of consumers on social media in holding brands accountable is noted, along with speculation about the resale future of the Yeezy shoe line.

What was the estimated financial impact on Adidas after ending its partnership with the rapper?

• Loss of $1 billion

• Loss of $2 billion

• Loss of $500 million

• Loss of $3 billion

Which clause is often included in celebrity endorsement contracts to maintain brand reputation?

• Non-compete clause

• Morality clause

• Exclusivity clause

• Confidentiality clause

Which athlete lost sponsorships from Ralph Lauren and Speedo in 2016?

• Lance Armstrong

• Ryan Lochte

• OJ Simpson

• Michael Phelps

What role do consumers play on social media regarding brand accountability?

• They can only influence through boycotts

• They can directly call out brands

• They have no influence

• They can only influence through petitions

What is the speculation about the future of the Yeezy shoe line?

• It will merge with another brand

• It could be over

• It will be unaffected

• It will continue to grow