VOICED: Secrets of the world's most expensive melons revealed

Yubari melons from Hokkaido, Japan, are highly valued and can sell for more than a new car. The first harvest is auctioned at high prices, seen as a ceremonial event. Hideyuki Toyota, inspired by his father, grows these melons with care but insists there's no secret to their success. The key lies in a rigorous selection process ensuring only top-quality melons receive the prestigious Yubari label. In Japan, fruits are luxury items often given as gifts, explaining the meticulous care and high prices of Yubari melons.

What makes the auctions of Yubari melons unique?

• They are conducted online.

• They are held in secret locations.

• They are considered ceremonial events.

• They are only open to local farmers.

What is Hideyuki Toyota's perspective on the success of Yubari melons?

• He thinks it's due to shared farming tips.

• He attributes it to the climate of Hokkaido.

• He credits advanced technology.

• He believes there is a secret technique.

How do farmers determine if a Yubari melon is of high quality?

• By its color.

• By its size.

• By its weight.

• By the sound it makes when tapped.

What is a key factor in the exceptional quality of Yubari melons?

• The exclusive use of local seeds.

• The use of organic fertilizers.

• The rigorous selection process.

• The unique soil composition.

How are fruits generally perceived in Japan compared to the rest of the world?

• As a rare delicacy.

• As a staple food.

• As a luxury item.

• As a common snack.