FanDuel's CEO on the Business Behind Fantasy Sports

The video discusses the transition of two companies operating independently after a planned merger. It highlights the development of social fantasy sports, focusing on the Franz Mode Championship, which offers flexibility and social interaction. The video also reviews past marketing strategies, emphasizing the importance of product-centric advertising to enhance user engagement.

What is the main feature of the new fantasy sports format introduced?

• Solo play without friends

• Fixed player selection for the season

• Weekly player selection with friends

• Year-long player commitment

What was a key focus of the companies' marketing strategy after 2015?

• Increasing social media presence

• Expanding to new markets

• Highlighting the product in ads

• Reducing advertising costs

How did the companies' marketing approach change after their initial campaigns?

• They stopped advertising completely

• They focused on the social aspect of the game

• They emphasized the product in every ad

• They targeted a younger audience

On average, how much time do users spend on the app during NFL Sundays?

• 30 minutes

• 1 hour

• 2 hours

• 3 hours

Why is the app considered one of the top apps by its users?

• It offers free prizes

• It has a simple interface

• It is the only app available for fantasy sports

• It provides excitement and engagement