Hudson's Bay CEO: Gilt to Help Grow Our Store Experiences

Jerry Sortis, CEO of HPC, discusses a billion-dollar deal involving Gilt and Hudson Bay. The strategy focuses on combining online and retail experiences to enhance growth. The integration allows customers to return online purchases in-store, improving convenience. The company plans to expand into new areas like travel and food, appealing to millennials who value experiences. The approach aims to grow both online and retail sales, taking market share from competitors.

What is the primary benefit of combining Gilt's online business with Hudson Bay's physical stores?

• Increased online traffic

• Improved product quality

• Enhanced customer experience

• Reduced operational costs

How does the integration of Gilt and Saks Off 5th aim to address a major pain point for online shoppers?

• By extending return periods

• By providing exclusive discounts

• By allowing in-store returns

• By offering free shipping

What is the expected outcome of customers returning Gilt purchases at Saks Off 5th stores?

• Decreased foot traffic

• Increased sales at Saks Off 5th

• Higher return rates

• Lower customer satisfaction

In what new areas has Gilt expanded that are not traditional for HPC and Saks?

• Home goods

• Travel and food

• Electronics

• Automotive

Why are experiential offerings important for Gilt's target audience?

• They are easier to market

• They are more affordable

• They are preferred by millennials

• They are more memorable