Tommy Hilfiger Celebrates 35 Years in Business

Tommy Hilfiger discusses his journey from founding People's Place in 1969 to launching his brand in 1985. He overcame bankruptcy and pioneered celebrity marketing. In 2020, he noted the shift to online consumerism. The People's Place Program aims to enhance minority representation in fashion. Looking ahead, Hilfiger plans to continue innovating in marketing and product quality.

What was the initial investment Tommy Hilfiger made to start his first business, People's Place?

• $150

• $200

• $100

• $250

How did Tommy Hilfiger initially promote his brand in the early 80s?

• By launching a series of TV commercials

• By collaborating with other fashion brands

• By dressing celebrities and connecting with pop culture

• By opening multiple retail stores

What was a significant lesson Tommy Hilfiger learned from the year 2020?

• The need for traditional advertising

• The significance of online presence and e-commerce

• The value of print media

• The importance of physical retail stores

What is the main goal of the People's Place Program initiated by Tommy Hilfiger?

• To advance minority representation in fashion

• To launch a new clothing line

• To expand the brand globally

• To increase sales through discounts

What is Tommy Hilfiger's vision for the next 35 years of his brand?

• To focus solely on physical stores

• To maintain the status quo

• To stay ahead by being disruptive with marketing and improving products

• To reduce the brand's digital presence