Roger Dubuis CEO: Business in China Continues to Grow

The video discusses the luxury market's expansion in China, the impact of currency volatility and Brexit, and the importance of Chinese tourists. It highlights the company's strategy of following tourist trends and adapting to market changes. The discussion also covers the brand's unique position against competitors like supercar and yacht makers, emphasizing its niche clientele. The video concludes with insights into marketing campaigns and the development of local markets in the USA and other regions.

What is a major concern for businesses operating in China according to the transcript?

• The rise of local competitors

• The changing travel destinations of Chinese tourists

• The lack of skilled labor

• The increase in production costs

How has Brexit affected the company's business in the UK?

• It has caused a decline in local sales

• It has decreased the number of tourists

• It has attracted new customers due to currency changes

• It has led to a stronger British pound

What strategy does the company use to adapt to changing tourist patterns?

• Reducing prices to attract more customers

• Following currency fluctuations and tourist destinations

• Increasing advertising in local markets

• Expanding into new product lines

Who are considered the company's main competitors?

• Other watchmakers

• Luxury car and yacht makers

• High street fashion brands

• Technology companies

What is the focus of the company's 'Dare to be Rare' campaign?

• Expanding into new geographical markets

• Highlighting the uniqueness and limited editions of their products

• Promoting affordable luxury

• Increasing online sales