Ford CEO: Brexit and Lower Pound Hurt Us

The transcript discusses the risks associated with currency and demand issues, particularly focusing on the UK business, which represents a significant portion of sales. It highlights the financial impact of currency fluctuations, with a specific focus on the hedging strategies employed. The discussion also covers potential scenarios for the EU-UK trade relationship and emphasizes the importance of strategic planning in maintaining competitiveness and profitability.

What are the two main risks identified by the company?

• Regulatory changes and market saturation

• Currency and demand issues

• Supply chain disruptions and inflation

• Technological changes and competition

How much did the lower pound affect the company's profits in the current quarter?

• $120 million

• $30 million

• $60 million

• $90 million

What is the estimated financial impact until the UK and EU finalize their trading relationship?

• $400 to $500 million

• $100 to $200 million

• $200 to $300 million

• $300 to $400 million

What is the company's current stance on changes to its operating structure?

• Immediate changes are being implemented

• Changes are dependent on market conditions

• No changes are being made currently

• Changes will be made next year

What is the company's focus in terms of planning?

• Immediate cost-cutting

• Short-term gains

• Expanding into new markets

• Long-term strategic planning