Hong Kong Is Preparing For a Re-Branding Campaign Says Tourism Board Chairman

The video discusses the significant decline in visitor numbers to Hong Kong, particularly from mainland China, and its impact on the retail and tourism sectors. It highlights the economic challenges faced by various industries and the government's efforts to mitigate these through subsidies and promotional campaigns. The video also addresses criticisms of current strategies and outlines plans for a major rebranding campaign to restore Hong Kong's image as a vibrant and safe tourist destination.

What is the primary reason for the decline in visitor numbers at Ocean Park?

• Closure of major attractions

• Economic downturn in Hong Kong

• Increased ticket prices

• Decrease in mainland Chinese visitors

Which of the following is NOT a sector directly affected by the decline in tourism?

• Retail

• Technology

• Hospitality

• Transportation

What is the name of the campaign aimed at attracting short-term visitors to Hong Kong?

• Discover Hong Kong

• Experience Hong Kong

• Hong Kong is on

• Visit Hong Kong Now

Which countries are being targeted by the 'Hong Kong is on' campaign?

• Japan, China, Vietnam

• Philippines, Indonesia, Thailand, Korea

• Malaysia, Singapore, India

• Australia, New Zealand, Taiwan

What is the focus of the planned rebranding campaign for Hong Kong?

• Offering discounts on travel packages

• Highlighting Hong Kong's safety

• Promoting Hong Kong's unique cultural blend

• Showcasing Hong Kong's technological advancements