States Turn To Social Media Influencers To Boost Vaccination Rates

Several states, including Colorado, are leveraging social media influencers to promote COVID-19 vaccination. Colorado's campaign, 'Power the Comeback,' aims to share accurate vaccine information and counter misinformation. Led by marketing expert Patricia Lupini, the initiative targets individuals who rely on social media for information, as they are often more hesitant to get vaccinated. Research by the Colorado Department of Public Health indicates that people are more receptive to information from trusted influencers than from official sources like the CDC.

What is the primary goal of Colorado's 'Power the Comeback' campaign?

• To increase tourism in Colorado

• To promote local businesses

• To share accurate vaccine information and counter misinformation

• To recruit more healthcare workers

Who led the effort for the Colorado Department of Public Health and Environment in the vaccine campaign?

• Sarah Johnson

• Patricia Lupini

• John Doe

• Michael Smith

Why does the campaign focus on social media users?

• They are more hesitant to get vaccinated

• They have more disposable income

• They are more likely to attend events

• They are more likely to travel

According to research, from whom are people more willing to accept information?

• News reporters

• Trusted individuals

• Celebrities

• Government officials

What does the research suggest about the effectiveness of official sources like the CDC?

• They are less trusted than personal connections

• They are the most trusted sources

• They are not trusted at all

• They are equally trusted as personal connections