JCPenneys Progress: Brand Revival Built on Growth

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Business, Architecture
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was one of the major changes implemented by Ron Johnson that led to a decline in JCPenney's customer base?
Introduction of new product lines
Removal of coupons
Expansion of store locations
Increase in advertising budget
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What factor contributed to the improvement in JCPenney's comparable sales?
Partnership with new brands
Increase in store hours
Introduction of new technology
Low previous sales figures
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does JCPenney's fiscal calendar differ from the regular calendar?
It is based on a fiscal year rather than a calendar year
It is aligned with the retail industry standards
It follows a quarterly system
It starts in January
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which brand's presence in JCPenney stores is highlighted as a growth area?
Apple
Levi's
Sephora
Nike
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is JCPenney's strategy for leveraging popular brands during the holiday season?
Offering exclusive discounts
Launching a new advertising campaign
Expanding store hours
Featuring Disney's Frozen merchandise
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