CLEAN : Fitting room of the future on show ahead of NY Fashion Week

The video discusses a new retail technology that enhances the fitting room experience by integrating RFID and NFC technologies. This Connected Store model allows customers to access product information and make purchases directly from the fitting room, improving convenience and efficiency. Retailers benefit from real-time data on product performance, helping manage inventory effectively. The system is already implemented in several stores, with plans for further expansion.

What is the main idea behind the Connected Store model?

• Adding more screens to the store

• Increasing the number of fitting rooms

• Integrating technology seamlessly into the shopping experience

• Reducing the number of store associates

How does the Connected Store model identify products brought into the fitting room?

• Using RFID tags on the hangtags

• By scanning barcodes

• By customer input on a touchscreen

• Through manual entry by store associates

What feature allows customers to pay without standing in line?

• Cash payment

• Credit card swipe

• Mobile app checkout

• NFC tap and pay

What kind of data do retailers receive from the Connected Store model?

• Store layout preferences

• Customer personal information

• Real-time actionable data about product performance

• Employee performance metrics

Which retailer is mentioned as having implemented the Connected Store model?

• Rebecca Minkoff

• Zara

• Nordstrom

• H&M