Bang & Olufsen CEO Talks Audi Audio, Raising Capital

The video discusses the company's journey into high-performance audio for luxury automobiles, highlighting innovations like the acoustic lens. It then shifts focus to the A2 Bluetooth speaker, emphasizing its 360-degree sound and long battery life. The company’s capital strategy and selective retail expansion are also covered. Finally, the role of technology and design in home integration is explored, with a nod to industry trends like Google's acquisition of Nest.

What is the unique feature of the acoustic lens technology used in luxury automobiles?

• It provides a 360-degree sound experience.

• It allows the car to charge electronic devices.

• It improves fuel efficiency.

• It enhances the sound experience to resemble a concert hall.

What is a standout feature of the A2 Bluetooth speaker?

• It can only be used indoors.

• It has a 12-hour battery life.

• It is exclusively for professional use.

• It offers 360-degree sound.

How does the A2 speaker cater to the needs of mobile users?

• It is lightweight and easy to carry.

• It has a 24-hour battery life and can charge phones.

• It is waterproof and dustproof.

• It comes with a built-in GPS.

What is Bang & Olufsen's approach to expanding their retail presence?

• Opening as many stores as possible.

• Offering discounts to attract more customers.

• Partnering with local retailers.

• Focusing on quality retail experiences over quantity.

What is Bang & Olufsen's perspective on technology integration in the home?

• They focus on collaborating with other players in the home technology space.

• They are not interested in home technology.

• They aim to dominate the entire technology landscape.

• They only focus on audio technology.