How Gold House Uses Social Media, Ticket Buying to Support Diverse Stories in Film

The transcript discusses Gold House, a nonprofit co-founded by Bing Chen, which aims to support Asian representation in media through initiatives like the Golden Open movement. This movement encourages audiences to support Asian-led films by attending theaters, especially during opening weekends. Gold House is largely volunteer-driven and bootstrapped, relying on passionate individuals for support. Future plans include expanding support to other minority groups and fostering a culture of mutual support among Asians and other communities.

What is the primary goal of the Golden Open movement initiated by Gold House?

• To promote Asian cuisine globally

• To drive US audiences to theaters for Asian-led films

• To create a new social media platform

• To organize cultural festivals in Asia

Which community's success did Gold House study to improve Asian representation in media?

• The Middle Eastern community

• The Latin X community

• The African diaspora

• The European Union

What is the significance of opening weekends for films according to Gold House's strategy?

• They are the only time films are profitable

• They dictate the film's further longevity and success

• They are when most awards are decided

• They determine the film's initial reviews

What is the main focus of Gold House's Gold Rush initiative?

• To create a new Asian social network

• To organize Asian cultural events

• To support Asian founders with promotional and advisory resources

• To fund Asian-led film projects

How is Gold House primarily funded?

• Through government grants

• By prominent Asian American donations

• By being completely bootstrapped with volunteer support

• Through corporate sponsorships

What does the term 'new majority' refer to in the context of Gold House's future plans?

• Historically minority groups that are becoming the majority

• Newly formed political parties

• Emerging technology companies

• Communities that have always been the majority

Which three communities control 50% of the U.S. box office according to the transcript?

• Latin X, Asian, and African diaspora

• Asian, European, and Latin X

• Middle Eastern, Latin X, and Asian

• European, Middle Eastern, and African diaspora