Lotus Cars CEO Popham on Evija All-Electric Supercar, Strategy

Lotus Cars CEO Popham on Evija All-Electric Supercar, Strategy

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses Lotus's unveiling of the Type 130 car, their production plans, and future investments. It highlights the importance of British heritage in their brand and addresses industry challenges, including Brexit. The conversation also touches on Lotus's involvement in motorsport and their focus on product evolution and personalization.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the maximum number of Lotus Type 130 cars that will be produced?

130

100

200

150

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of Lotus's long-term business plan?

To transform into a luxury sports car manufacturer

To expand into the electric vehicle market

To increase production of budget cars

To reduce production costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many new engineers has Lotus employed in the past 12 months?

150

250

100

200

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Lotus's approach to dealing with industry instability?

Exiting the European market

Taking a long-term view

Reducing investments

Focusing on short-term gains

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Lotus's stance on Brexit?

They have no plans to address Brexit-related issues

They are very concerned about a hard Brexit

They are taking precautionary actions but remain focused on the long-term

They plan to relocate their operations outside the UK

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new motorsport development is Lotus working on?

A new rally car

A new Formula One team

The Evora GT GT4

An electric racing car

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What aspect of their product range is Lotus planning to enhance in the future?

Mass production

Hybrid technology

Bespoke and personalized products

Low-cost vehicles