Turner CEO Martin on Refinery29 Investment

Turner Chairman and CEO John Martin discusses the company's strategic investment in Refinery 29, highlighting the focus on reaching millennial audiences and enhancing monetization. The partnership aims to leverage Turner's scale and cross-promotion capabilities. Martin also addresses the dynamic media landscape, including investments in distribution technologies like I Stream Planet. He acknowledges challenges in the basic cable business, such as cord-cutting, and suggests innovation through smaller, more affordable channel bundles to retain subscribers.

What is the primary focus of Turner's investment in Refinery 29?

• To acquire a larger stake in traditional media

• To reach millennial-minded females and monetize new content

• To expand into the sports broadcasting market

• To develop new technology for cable distribution

How does Turner plan to enhance Refinery 29's business?

• By cutting down on marketing expenses

• By focusing solely on traditional media channels

• By leveraging its audience scale and cross-promotion

• By reducing its content offerings

What are the three main areas of Turner's investment strategy?

• Print media, digital advertising, and public relations

• Real estate, technology, and healthcare

• Sports broadcasting, news channels, and radio

• Digital content, linear content, and monetization capabilities

What is the significance of Turner's investment in technology like I Stream Planet?

• To reduce operational costs

• To compete with sports networks

• To expand into the music industry

• To control video delivery and improve user experiences

What challenge does the traditional cable business face according to Turner?

• Limited advertising opportunities

• Cord-cutting and reduction in subscribers

• High production costs

• Lack of content variety

What solution does Turner propose for the issue of cord-cutting?

• Increasing the number of channels in bundles

• Offering smaller, more affordable channel bundles

• Eliminating all subscription fees

• Focusing only on digital streaming services

How does Turner view the future of video consumption?

• It is only popular among older audiences

• It is stable with no growth

• It is declining rapidly

• It has never been higher than today