IMAX Sees Pent Up Consumer Demand

The video discusses current trends in movie-going, highlighting the broad demographic appeal and sustained demand for blockbusters, particularly in IMAX theaters. It explores the evolving theatrical release windows, now standardizing at 45 days post-pandemic. IMAX's market share has increased, with significant expansion plans in China and Japan, despite pandemic challenges.

Which demographic groups are currently going to the movies?

• Only older people

• A broad range of age groups

• Only Gen Z

• Only Millennials

What is a key reason people choose IMAX for movie viewing?

• Shorter movie durations

• Lower ticket prices

• Convenient locations

• Unique and immersive experience

What has become the standard window for theatrical releases before streaming?

• 90 days

• 60 days

• 45 days

• 30 days

How has IMAX's market share changed post-pandemic?

• It has increased

• It has remained the same

• It has decreased

• It has fluctuated

In how many countries does IMAX operate globally?

• 100

• 85

• 120

• 50

How did China's COVID-19 policy affect IMAX's operations there?

• It led to permanent closures

• It had no effect

• It increased the number of screens

• It caused temporary closures

What was the impact of the pandemic on IMAX's market in China?

• China's market remained stable

• China stopped all movie screenings

• China's market share decreased

• China became the largest market