Why Impossible Foods Is Doubling Its R&D Team

The transcript discusses the expansion of Impossible Foods' R&D team and the unique role of Impossible Investigators. It highlights the company's retail expansion into Canada and other global locations, adapting to the pandemic's challenges. The focus on affordability and cost reduction is emphasized, with a 15% price cut due to efficient resource use. International demand, especially in Asia, is addressed, along with supply chain strategies. The company aims for profitability and growth, balancing investor returns with market share expansion.

What is the primary role of the 'Impossible Investigators' at Impossible Foods?

• To conduct market research

• To pursue any scientific endeavor

• To manage the supply chain

• To oversee financial operations

How has the global pandemic influenced Impossible Foods' business strategy?

• It halted international expansion plans

• It resulted in a focus on restaurant partnerships

• It caused a shift towards direct-to-consumer sales

• It led to a decrease in grocery store presence

What significant change did Impossible Foods make in February to address affordability?

• Launched a marketing campaign

• Introduced new product lines

• Increased product prices

• Reduced prices by 15%

What is a key advantage of Impossible Foods' technology in terms of environmental impact?

• It increases water usage

• It relies on animal processing

• It uses 96% less land

• It requires more shipping

Which region accounts for a significant portion of global meat consumption, according to the transcript?

• Europe

• North America

• Asia

• South America

What strategy does Impossible Foods use to meet global demand without building every plant?

• Focusing solely on local markets

• Partnerships with global manufacturers

• Vertical integration

• Reducing product variety

What is the long-term focus of Impossible Foods in terms of profitability and market share?

• Maximizing short-term profits

• Reducing investor returns

• Balancing profitability with market share growth

• Focusing only on market share