Krispy Kreme CEO on Earnings, Food Costs and Outlook

The video discusses Krispy Kreme's business adaptation to the COVID-19 pandemic and the Delta variant, focusing on safety and the Omni channel approach. It highlights the company's growth strategies, including the use of hot light shops and pricing power. The video also addresses challenges related to rising input costs and labor market dynamics, emphasizing the importance of maintaining competitive pricing and attracting talent.

How is Krispy Kreme adapting its business model in response to the Delta variant?

• By closing all physical stores

• By reducing product variety

• By implementing an Omni channel approach

• By focusing solely on online sales

What is a key component of Krispy Kreme's Omni channel strategy?

• Eliminating grocery store partnerships

• Reducing the number of hot light shops

• Focusing only on international markets

• Using hot light shops to reach customers

How has Krispy Kreme managed rising input costs?

• By increasing product prices

• By reducing employee wages

• By cutting down on marketing expenses

• By closing less profitable stores

What is Krispy Kreme's approach to pricing across different channels?

• Varying prices significantly by region

• Maintaining pricing consistency

• Providing free products in select channels

• Offering discounts only in physical stores

What is a major challenge Krispy Kreme faces in the labor market?

• Training new employees

• Hiring enough donut makers

• Finding qualified drivers

• Retaining senior management

How does Krispy Kreme ensure employee safety in their shops?

• By mandating vaccinations for all employees

• By not tracking vaccination status

• By requiring masks for unvaccinated employees

• By closing shops in high-risk areas

What is Krispy Kreme's strategy for attracting new employees?

• Offering higher wages than competitors

• Providing career growth opportunities

• Reducing working hours

• Offering remote work options