JCDecaux China Sales Almost Back to Pre-Covid Levels: Co-CEO

The transcript discusses the impact of COVID-19 on advertising revenues, highlighting a recovery in China but ongoing challenges in the UK, USA, and Germany. It explores structural changes in the industry, including a shift towards programmatic advertising, and emphasizes the resilience and future potential of outdoor advertising despite reduced street audiences.

What was the impact of COVID-19 on the Chinese domestic advertising business?

• It completely shut down.

• It saw a decline with no recovery.

• It experienced a strong bounce back.

• It remained unaffected.

How did the Tesco supermarket advertising franchise perform during the pandemic?

• It maintained 95% of pre-COVID shoppers.

• It completely lost its audience.

• It doubled its audience.

• It saw a 50% decline in audience.

Which major markets are still struggling to recover from the pandemic's impact on advertising?

• Germany and France

• Australia and Canada

• China and India

• UK and USA

What percentage of the Empire State Building's working population has returned to the office?

• 50%

• 9%

• 25%

• 75%

What structural change is the advertising industry preparing for post-COVID?

• Focus on radio advertising

• Reduction in digital advertising

• Shift towards programmatic advertising

• Increased use of print media

What is the role of programmatic advertising in the future of the industry?

• It will remain the same.

• It will decrease in importance.

• It will be phased out.

• It will change the media landscape.

What is the expected future of outdoor advertising according to the transcript?

• It will become obsolete.

• It will see a decline in investment.

• It will recover to pre-COVID levels.

• It will be replaced by online advertising.