Dubai's Strategy for Attracting Tourists

The video discusses Dubai's tourism strategy aiming to double visitors by 2020, focusing on market diversification and understanding traveler preferences. Challenges like geopolitical instability and currency issues are addressed by activating alternative markets. Future plans include promoting diverse attractions beyond iconic landmarks. Seasonal trends show increased summer visitors from the UK and Germany. Key attractions like Dubai Mall and Burj Khalifa are highlighted, with strategies to extend visitor stays and increase economic impact.

What was Dubai's target for the number of travelers by 2020?

• 25 million

• 20 million

• 30 million

• 15 million

How did Dubai plan to handle the drop in tourism from Russia?

• By activating markets like China and Saudi Arabia

• By focusing solely on luxury travelers

• By increasing marketing in Europe

• By reducing prices for Russian tourists

What new focus is Dubai adopting in its tourism strategy?

• Highlighting cultural and unique experiences

• Focusing only on business travelers

• Building more skyscrapers

• Offering more shopping discounts

What challenge does Dubai face during the summer months?

• Lack of hotel availability

• High temperatures and humidity

• Increased flight cancellations

• Shortage of tour guides

Which landmark is a key attraction for visitors in Dubai?

• Palm Jumeirah

• Dubai Mall and Burj Khalifa

• Burj Al Arab

• Dubai Marina

What is one of the goals of Dubai's new tourism strategy?

• To extend the length of visitors' stay

• To limit tourism to specific seasons

• To reduce the number of visitors

• To focus only on luxury accommodations

How is Dubai planning to cater to a wider audience?

• By focusing on business travelers only

• By offering free tours

• By building more five-star hotels

• By investing in diverse accommodation options