What is a USP? A Unique Selling Proposition

Interactive Video
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Business
•
12th Grade - University
•
Hard
Wayground Content
FREE Resource
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who coined the term 'Unique Selling Proposition'?
Philip Kotler
Rosser Reeves
David Ogilvy
Theodore Levitt
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of a Unique Selling Proposition?
To set a competitive price
To differentiate a product from its competitors
To increase social media presence
To create a catchy slogan
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does positioning differ from a USP?
Positioning is about price and value balance
Positioning is the same as USP
Positioning focuses on product features
Positioning is only about advertising
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a major challenge to maintaining a USP in today's market?
High advertising costs
Ease of feature replication by competitors
Limited product availability
Lack of customer interest
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is constant innovation important for a USP?
To keep the product ahead of competitors
To reduce production costs
To improve customer service
To increase brand loyalty
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in creating a USP?
Setting a competitive price
Researching competitors
Designing a logo
Finding the ideal customer
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a key component of crafting a USP?
Creating a long-term business plan
Developing a unique product feature
Increasing social media followers
Hiring a celebrity spokesperson
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