Driving Australia's Growth Via 'Tourism 2020' Plan

The video discusses the tourism industry in Australia, highlighting its economic impact, strategic priorities, and marketing efforts. It covers the role of consumer confidence, digital expansion, and key tourism markets like China and Europe. The video also compares tourism with mining, emphasizing a shift towards a service-based economy. Marketing campaigns focus on Australia's culinary offerings, and the goal is to double tourism expenditure by 2020. Challenges include maintaining brand expectations and supporting key partners like Qantas.

What has been the biggest driver of increased visitation in the last 12 months?

• Currency exchange rates

• Consumer confidence in source markets

• New tourism campaigns

• Government policies

What is one of the main focuses of the tourism agency's digital push?

• Reducing travel costs

• Improving transportation

• Increasing social networking

• Building new hotels

Which country is the fastest growing source market for tourists to Australia?

• United States

• United Kingdom

• China

• New Zealand

How does tourism compare to mining in terms of its contribution to Australia's GDP?

• Neither contributes significantly

• Both contribute equally

• Mining contributes more

• Tourism contributes more

What is the slogan of the campaign that highlights Australia's unique attractions?

• Australia: Beyond the Horizon

• Explore the Unseen Australia

• Australia: A Land of Wonders

• There's nothing like Australia

What is the target for overnight expenditure by the year 2020?

• $75 billion

• $50 billion

• $115 billion

• $150 billion

Which Australian city is known for its reputation in cuisine?

• Sydney

• Melbourne

• Brisbane

• Perth