Vimeo CEO on Business Model and Strategy

The video discusses Vimeo's strategic shift from subscription video on demand (SVOD) to a B2B platform, focusing on empowering creators with tools for video hosting, collaboration, and distribution. Vimeo aims to provide an ad-free environment, distinguishing itself from other platforms. The company sees opportunities in live streaming and mobile optimization, while leveraging network effects to retain creators and audiences. Vimeo's leadership values internal promotion and talent development.

What was the main reason Vimeo decided not to pursue a subscription video on demand model?

• Vimeo wanted to focus on ad-based models.

• Vimeo lacked the necessary technology.

• There were already many players solving that problem.

• Content was too expensive.

How does Vimeo plan to capture more of the economics in the video industry?

• By focusing on ad-based revenue models.

• By investing in content creation.

• By building a subscription video on demand service.

• By providing tools for creators to engage directly with consumers.

What is a key reason Vimeo does not focus on driving traffic to its platform?

• Vimeo wants to keep its platform exclusive.

• Vimeo lacks the resources for search engine optimization.

• Vimeo is an ad-based model.

• Vimeo focuses on helping creators distribute their content widely.

Why is Vimeo's platform considered ad-free?

• Creators prefer an uncluttered experience without ads.

• Vimeo is transitioning to an ad-based model.

• Vimeo charges extra for ad-free content.

• Vimeo does not have the technology for ads.

What was the number one request from Vimeo's creator community?

• Live streaming capabilities.

• Increased storage space.

• Ad-based revenue options.

• More desktop tools.

What challenge is Vimeo addressing to become more mobile-friendly?

• Creating mobile-exclusive content.

• Reducing mobile data usage.

• Developing a new mobile app.

• Integrating desktop capabilities into mobile platforms.

What is a notable aspect of IAC's approach to leadership?

• Hiring external leaders.

• Promoting talent from within.

• Focusing on short-term goals.

• Outsourcing leadership roles.