Future of E-Commerce Will Be Younger, Women: Zalora’s CEO

The video discusses shifts in demand patterns due to the pandemic, highlighting growth in sportswear, kids' apparel, and luxury segments. It explores regional demand variations across Asia, with a resurgence in women's apparel in Singapore. Post-pandemic, e-commerce adoption is rising, with home and living categories growing. Growth opportunities are identified in Indonesia, Philippines, and Malaysia. The company's competitive edge lies in authentic brand partnerships and technological innovations like shoppable looks and live streaming. Data analytics provide insights into regional market trends, focusing on younger, women-centric buyers.

Which category experienced a decline in demand during the pandemic?

• Beauty products

• Kids' apparel

• Women's apparel and shoes

• Sportswear

In which region did women's apparel see a resurgence in demand?

• Indonesia

• Philippines

• Malaysia

• Singapore

What is one of the company's competitive advantages in the e-commerce market?

• Low pricing strategy

• Authentic brand partnerships

• Wide range of electronics

• Fast delivery service

Which technological innovation allows customers to purchase an entire look in one go?

• Virtual reality

• Shoppable looks

• Hyper-personalization

• Live streaming

What demographic is expected to drive future e-commerce growth in Southeast Asia?

• Teenagers

• Middle-aged men

• Young women

• Older adults

What is a key insight from the data analytics solution regarding consumer behavior?

• Concentration on fashion and lifestyle purchases

• Focus on sustainable products

• Increased spending on electronics

• Preference for local brands

What is a significant trend among Southeast Asian consumers?

• Rising affluence and aspiration for global brands

• Preference for offline shopping

• Decreasing interest in global brands

• Focus on local cuisine