Ingka CFO on Sustainability, Pricing Conditions

The video discusses how the pandemic has influenced IKEA's business operations, emphasizing the shift towards online operations and sustainability. IKEA aims to be climate positive by 2030, focusing on renewable energy and reducing its carbon footprint. Despite customer concerns about climate change, affordability remains a priority. IKEA addresses inflation and supply chain challenges while maintaining competitive pricing. The company has accelerated its digital transformation, enhancing customer access and resilience against lockdowns.

What was one of the major changes IKEA made in response to the pandemic?

• Stopped international shipping

• Enhanced online operations

• Reduced product range

• Increased focus on in-store shopping

By what year does IKEA plan to become climate positive?

• 2025

• 2030

• 2050

• 2040

What percentage of customers are concerned about climate change according to IKEA's survey?

• 90%

• 30%

• 50%

• 70%

What is one of the actions IKEA has taken to reduce its carbon footprint?

• Stopped using renewable energy

• Increased use of plastic packaging

• Expanded fossil fuel usage

• Produced more renewable energy than consumed

What is a significant challenge IKEA faces in promoting sustainability?

• Limited product availability

• High cost of sustainable products

• Lack of customer interest

• Increased competition

What is IKEA's approach to making sustainability more accessible?

• Offering luxury sustainable products

• Limiting sustainable options to select stores

• Reducing the cost of sustainable products

• Focusing only on high-income customers

How has IKEA prepared for potential future lockdowns?

• By enhancing digital and omnichannel capabilities

• By closing all physical stores

• By increasing advertising

• By reducing product prices