HBO Max Has Built-in Advantages at Launch, Says Lightshed's Greenfield

The transcript discusses HBO's existing subscriber base and its strategy to grow by diversifying content. It compares HBO Max with other streaming services like Disney Plus and Netflix, highlighting HBO's domestic focus and broader content range. The impact of streaming services on traditional linear TV is examined, noting the trend of cord-cutting. Challenges in content production due to the pandemic are addressed, emphasizing the advantage of HBO's extensive library content.

What is the starting subscriber base for HBO Max?

• 70 million

• 50 million

• 32 million

• 10 million

How does HBO Max plan to attract more subscribers?

• By reducing subscription fees

• By diversifying its content

• By offering live sports

• By partnering with cable providers

What is a key difference between HBO Max and Disney Plus?

• HBO Max is more expensive

• Disney Plus offers more adult content

• HBO Max has a larger global reach

• Disney Plus has a broader content range

What is a significant factor driving cord-cutting?

• High cost of cable subscriptions

• Decrease in streaming options

• Lack of internet access

• Increase in sports programming

How many people cut the cord in Q1?

• 1 million

• 2 million

• 5 million

• 10 million

What is a challenge for content production during the pandemic?

• Lack of sound stages

• Inability to have large casts

• Shortage of directors

• Excessive production costs

Why is library content important for HBO Max?

• It attracts new subscribers

• It is exclusive to HBO Max

• It fills gaps during production halts

• It is cheaper to produce