How Robinhood Is Targeting Millenials

How Robinhood Is Targeting Millenials

Assessment

Interactive Video

Business

University

Hard

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The video discusses Robin Hood's approach to brokerage, focusing on zero commission trades and appealing to first-time investors. It highlights the cost structure, revenue from premium services, and market efficiencies. The discussion also covers demographic targeting, particularly young investors, and the importance of early engagement. The video concludes with insights into investment trends and strategies for millennials, emphasizing the appeal of investing in familiar companies over index funds.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key feature of Robin Hood that makes it appealing to first-time investors?

High commission fees

Zero commission model

Limited stock options

Complex trading platform

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Robin Hood manage to offer zero commission trades?

By partnering with traditional banks

By building a brokerage with minimal overheads

By charging high account maintenance fees

By limiting the number of trades per user

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main revenue sources for Robin Hood?

Advertising on the platform

High account opening fees

Premium services like margin lending

Commission on trades

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Robin Hood focus on younger investors?

They have more disposable income

They are more likely to invest in large amounts

They can build wealth over time by starting early

They prefer traditional brokerages

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What demographic trend does Robin Hood aim to capitalize on?

The increase in high net worth individuals

The aging baby boomer population

The growing number of millennials without brokerage accounts

The decline in stock market participation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common starting investment amount for first-time investors on Robin Hood?

$1,000

$10,000

$100 to $200

$5,000

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might young investors prefer individual stocks over index funds?

They are more engaging and relatable

They are less risky

They offer guaranteed returns

They require less research