What Can Mitsubishi Do to Repair Its Image?

The video discusses the importance of brand reputation and how it can be quickly damaged by crises. It examines cases like Mitsubishi and Volkswagen, highlighting the need for transparency and swift action to rebuild trust. The role of internal brand management is emphasized, with BP's recovery from the Gulf of Mexico disaster serving as a case study in effective crisis management.

What is a key factor in building a reputable brand according to the first section?

• High employee turnover

• Years of consistent effort

• Quick advertising campaigns

• Frequent product launches

What is the first step Mitsubishi took to regain brand equity?

• Launching a new product

• Admitting the problem

• Ignoring the issue

• Blaming external factors

Why is third-party validation important in crisis management?

• It speeds up the process

• It provides credibility

• It reduces costs

• It increases sales

How did Volkswagen initially handle their scandal?

• By reducing product prices

• By launching a new marketing campaign

• By denying all allegations

• By addressing issues comprehensively

What is a major challenge in managing a brand from the inside?

• Internal expectations and dynamics

• High advertising costs

• Limited market reach

• Lack of product innovation

What was a key strategy in BP's recovery from their crisis?

• Reducing workforce

• Increasing product prices

• Launching a new product line

• Being transparent and compensating affected parties

What role does branding play in a company's recovery from a crisis?

• It reduces the need for transparency

• It hides the company's flaws

• It reveals the company's true values

• It focuses on short-term gains